Brand Color Exploration · v1.0

Brasil.
Argentina.
SUP YOU.

A color exploration for building a contemporary brand from the energy of Brasil and the clarity of the Río de la Plata, without falling into a literal flag mashup.

#9EA775 EQUAL RGB MIX OF THE 8 REFERENCE COLORS
01 · Raw material

Flag colors

Digital reference values for screen use. For Argentina, the brown detail of the Sun of May is included. For Brasil, a common digital encoding is used, while noting that variations can be found depending on the source.

Brasil

Green
RGB 0, 156, 59
Yellow
RGB 255, 223, 0
Blue
RGB 0, 39, 118
White
RGB 255, 255, 255

Argentina

Sky Blue
RGB 116, 172, 223
White
RGB 255, 255, 255
Gold
RGB 246, 180, 14
Sun Brown
RGB 133, 52, 10
Mix Brasil

RGB Average

#80A86C
RGB 128, 168, 108
Argentina Mix

RGB Average

#BCA57E
RGB 188, 165, 126
Brasil + Argentina

Combined RGB Average

#9EA775
RGB 158, 167, 117
Method: arithmetic average of the R, G and B channels, giving each color the same weight. This is a conceptual digital mix, not a physical paint simulation. White lightens the result considerably, so it is also useful to look at the chromatic mix without white.
All colors, including whites #9EA775 · RGB 158, 167, 117 Soft, natural and sophisticated. Works best as a secondary color.
Chromatic colors only, excluding whites #7D8947 · RGB 125, 137, 71 More intense and earthy. It has an olive/Latin character and can work as a visual signature.
02 · Brand direction

Four directions for SUP YOU

The proposals do not use every color with the same weight. The goal is to create hierarchy: one dominant color, one supporting color, one accent, and neutral surfaces.

Recommended

01 · Atlantic Tech

Technological, reliable and modern. It takes Brasil's deep blue, connects it with Argentina's sky blue, and uses gold as an energy accent.

SUPYOU
CommunityExplore
Brasil × ARGENTINA

Stand up.
Show up.
Sup You.

A social-first identity that feels energetic, open and international without looking like a literal flag mashup.

Discover the vibe →
SUP YOU BR ↔ AR South American energy.
Global attitude.
More Latin

02 · Rio + Plata

More expressive and approachable. Green takes the lead, sky blue opens up the composition, and yellow keeps the Brasilian energy.

SUPYOU
CommunityExplore
Brasil × ARGENTINA

Stand up.
Show up.
Sup You.

A social-first identity that feels energetic, open and international without looking like a literal flag mashup.

Discover the vibe →
SUP YOU BR ↔ AR South American energy.
Global attitude.
More Premium

03 · Fusion Signature

Uses the blended result as a signature color, supported by dark blue and gold to keep the brand from feeling too muted.

SUPYOU
CommunityExplore
Brasil × ARGENTINA

Stand up.
Show up.
Sup You.

A social-first identity that feels energetic, open and international without looking like a literal flag mashup.

Discover the vibe →
SUP YOU BR ↔ AR South American energy.
Global attitude.
More Direct

04 · Flag Energy

The option that most clearly recalls both flags: blue, green, sky blue and gold. Ideal when the Brasil + Argentina origin should be obvious.

SUPYOU
CommunityExplore
Brasil × ARGENTINA

Stand up.
Show up.
Sup You.

A social-first identity that feels energetic, open and international without looking like a literal flag mashup.

Discover the vibe →
SUP YOU BR ↔ AR South American energy.
Global attitude.
03 · Accessibility

Useful contrast pairs

Contrast ratios calculated using WCAG relative luminance. AA for normal text requires 4.5:1; for large text, 3:1.

Text Background Ratio Normal text Large text Example
White#FFFFFF Ocean Ink#102D43 14.20:1 AAA AAA
SUP YOU
Cloud#F7FAFC Ocean Ink#102D43 13.55:1 AAA AAA
SUP YOU
Ink#10212B Solar Gold#F6B40E 8.99:1 AAA AAA
SUP YOU
Ink#10212B Plata Sky#74ACDF 6.83:1 AA AA
SUP YOU
White#FFFFFF Rio Green#009C3B 3.61:1 No AA AA
SUP YOU
White#FFFFFF Atlantic Blue#3A6AAB 5.48:1 AA AA
SUP YOU
Ink#10212B Fusion Sage#9EA775 6.46:1 AA AA
SUP YOU
White#FFFFFF Chromatic Olive#7D8947 3.79:1 No AA AA
SUP YOU
Final recommendation

Atlantic Tech as the base. Fusion Sage as the signature.

For a company called SUP YOU, I would choose a system with dark blue as the anchor, sky blue/blue as the Argentine connection, green as the Brasilian cue, and gold as the accent. The blend #9EA775 becomes a distinctive color for editorial backgrounds, packaging, illustrations, or campaigns.

Primary#102D43
Secondary#3A6AAB
Sky#74ACDF
Green#009C3B
Accent#F6B40E
Fusion#9EA775

Recommended usage

60–70% neutrals and dark blue, 15–20% sky blue/blue, 5–10% green, and 5% gold. The Fusion color can replace part of the neutral space in branded materials.

Avoid the “flag effect”

Do not use green + yellow + blue + sky blue with equal weight in every application. The identity feels more refined when one or two colors dominate and the rest act as accents.

Logo

The primary version can use SUP in Ocean Ink and YOU in Atlantic Blue, with a small Solar Gold dot. On dark backgrounds, use white + sky blue.

Digital product

Primary buttons in Ocean Ink; high-energy CTAs in Solar Gold with dark text; positive states in Rio Green; information and links in Atlantic Blue.